Whether they’re shopping for groceries, electronics, or apparel, eCommerce continues to make shopping easy and convenient for online consumers. Online shoppers are even willing to pay more for a better shopping experience. According to Statista, global eCommerce sales are projected to reach $7.4 billion and comprise close to 25% of all retail sales by 2025. Having said that, there is ever-increasing competition in the eCommerce space. Online stores that collect and utilize data from their business operations are better positioned to grow relative to their competitors. According to this Forbes article, companies that have adopted data-driven predictive intelligence solutions reported a 40.38% increase in their revenues in just three years. As online stores generate large data volumes, effective analytics can help drive eCommerce revenue and profit. Let’s take a moment to explore the value of eCommerce analytics. What is eCommerce Analytics? Simply put, eCommerce Analytics is the me
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