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Showing posts from July, 2023

The Power Of Advanced Analytics In Customer Experience Management: Insights From EnFuse

The implementation of advanced analytics in customer experience management is crucial in today's rapidly evolving digital landscape. As businesses strive to meet the escalating expectations of customers and outperform competitors, adopting a "digital first" mindset becomes imperative. EnFuse Solutions India, a prominent provider of digital analytics and decision support services, offers valuable insights into the immense power of advanced analytics in elevating customer experience management to new heights. In a world where customer experience serves as a key differentiator across industries, it is disconcerting to learn that only a mere 15% of business leaders rate their customer service strategy and approach as very effective, according to research from Harvard Business Review Analytics Services. This statistic underscores the urgent need for companies to revolutionize their customer experience management practices and harness the potential of data and AI technologies